This afternoon, this video popped into my inbox from one of my new European radio friends that I met at last month’s Broadcast Symposium in Nuremberg.

It’s a simple idea from Antene Zagreb

Take your on air talent. Put them in a room. And get them talking about Christmas. It’s a nice way of creating some connection with some of your on air talent and your listeners.  You could also take some of the audio and cut it into quick Christmas idents.

And whilst you’re doing it, get them to help create your Christmas Card – which you can film and then post on the website or maybe email to clients.

You didn’t do that? Maybe next year…