Christmas Greetings – from Zagreb

Photo:James Stodd

This afternoon, this video popped into my inbox from one of my new European radio friends that I met at last month’s Broadcast Symposium in Nuremberg.

It’s a simple idea from Antene Zagreb

Take your on air talent. Put them in a room. And get them talking about Christmas. It’s a nice way of creating some connection with some of your on air talent and your listeners.  You could also take some of the audio and cut it into quick Christmas idents.

And whilst you’re doing it, get them to help create your Christmas Card – which you can film and then post on the website or maybe email to clients.

You didn’t do that? Maybe next year…

European Radio: Production with Passion

Photo by Darja Stravs Tisu

I’ve just returned from a wonderful weekend in Nuremberg at the Broadcast Symposium 2010. And it was a great opportunity to meet with European radio colleagues who have as much if not more passion for radio than people I meet day to day in the UK.

Some of these people were from stations in Germany, Slovenia, Austria and Croatia. And all were really enthusiastic about what they did, and most, if not all, look to the UK for creative inspiration and ideas. Which is good. But I really hope that we start looking towards them too. Trouble is, we don’t necessarily know what they are doing – or the great ideas that they have.

The one thing that struck me again and again is that it’s no longer acceptable to be just a radio imaging person. You need to be a composer. And a writer. And a great communicator. But also, need to have a great understanding of other media – from being able to cut great video – and be flexible in the ways you work.

Here are a few of the producers whose work you should check out:

Nejc Tisu, Radio Ena, Ljubljana Slovenia

Photo by Darja Stravs Tisu

Nejc and his team, including Imaging Producer Nik šmon and Head of Imaging production Mitja Mithans provide the production support needed to make Radio Ena (Radio 1) a highly successful station. Mitja creates all the jingles for the station and others from his home studio.

Goran Kurjak (Antena Zagreb)

Photo by Darja Stravs Tisu

Goran is the sort of person you don’t forget easily. Creative Director for Antena Zagreb. He’s equally involved in creating the audio sound and visual look – increasingly using audio and plus website video.

Competition in the Croatian market is pretty intense. 4 Million population and 150 radio stations. His company is running 3 radio stations – including Antena Zagreb – a Hot AC format but reaching a broad slice of the 18-49 population. They serve these stations with a team of 29 creative people including producers,writers, singers – and everyone knows everyone’s jobs – so that that they can collaborate across brands.

It was also good to catch up with Stefan Muller and the guys from BIG FM. You may even recognise their news sequence – it’s the old one I designed with Jem Godfrey at Wise Buddah back in 2007 for Capital FM.

I’ll try and add some audio from these guys too in the coming days. But for those of you who think the talent isn’t out there – maybe look to cast your nets a little further…