Christmas Greetings – from Zagreb

Photo:James Stodd

This afternoon, this video popped into my inbox from one of my new European radio friends that I met at last month’s Broadcast Symposium in Nuremberg.

It’s a simple idea from Antene Zagreb

Take your on air talent. Put them in a room. And get them talking about Christmas. It’s a nice way of creating some connection with some of your on air talent and your listeners.  You could also take some of the audio and cut it into quick Christmas idents.

And whilst you’re doing it, get them to help create your Christmas Card – which you can film and then post on the website or maybe email to clients.

You didn’t do that? Maybe next year…

Being Big

The other day I shared a link to this on Twitter and my friend @matt shared it on his blog

It’s a fantastic way to promote a massive event such as the MTV Video Music Awards. In fact, it’s a really good example of what you can do with some creative thinking and, I guess, a really big budget. And I wonder how many awards Britney, Katy Perry, Ne-Yo and Cobra Starship win on the night? I guess that doing this film for MTV won’t do their chances any harm.

So if MTV can do it – why can’t anyone.

NRJ did it in a similar way for their awards in January. OK – not with a song and dance spectacular. But still, featuring a load of big artists including Coldplay and Rihanna

But what stops you getting a big Hollywood Star in your video? Just a simple idea, good planning, and the balls to do it without asking I guess. Welshy – the former panel-op and audio producer on Johnny Vaughan’s Capital Breakfast show came up with this when the Bourne Ultimatum opened in London.

It may be long – but it’s a really nice idea – and the fact that they got the payoff with Matt Damon made this a really fun video – and got it some nice viral mileage as well.