If you work in a radio station, what can you see from your studio windows? From ours, there’s a burned out business, a park, and some student halls of residence.
Having worked at BBC Creative Marketing, it’s always interesting to see different ways that TV stations have promoted shows on radio. This is a great example from New Zealand TV channel Prime.
Essentially, they created a 3 day stunt opposite the studios of one of the biggest stations, 91.8 More FM – where they installed a “call girl” in a flat – and somehow let them see what was going on. Being NZ radio, this generated loads of content – not only for the show, but for radio shows across the country. And finally, after 3 days, the “call girl” revealed the real message – that a new show – “The Secret Diary of a Call Girl” was premiering on the channel that night.
There was always a challenge at the BBC of how we could do interesting new things on radio to promote TV shows. Of course, this could never happen at the BBC. But then again…
- BBC to premiere shows on iPlayer (techtalk.currys.co.uk)