If you work in a radio station, what can you see from your studio windows? From ours, there’s a burned out business, a park, and some student halls of residence.

My friend Goran Kurjak, the creative director at Antena Zagreb shared this great video with me today.

Having worked at BBC Creative Marketing, it’s always interesting to see different ways that TV stations have promoted shows on radio. This is a great example from New Zealand TV channel Prime.

Essentially, they created a 3 day stunt opposite the studios of one of the biggest stations, 91.8 More FM – where they installed a “call girl” in a flat – and somehow let them see what was going on. Being NZ radio, this generated loads of content – not only for the show, but for radio shows across the country. And finally, after 3 days, the “call girl” revealed the real message – that a new show – “The Secret Diary of a Call Girl” was premiering on the channel that night.

There was always a challenge at the BBC of how we could do interesting new things on radio to promote TV shows. Of course, this could never happen at the BBC. But then again…

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