Creating shareable content

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How many times have you sent a presenter to a movie junket. Or a press call. Or had a new artist in and done the same interview that everyone else did? Did you film it? Did you post it online? And did anyone actually bother to share it?

This interview by Chris Stark from the Scot Mills show on BBC Radio 1 breaks most of the rules of this type of event. He asks all the non standard questions, has a lot of fun and probably gets more out of the movie star than most of the other interviews that she did that day.

And it’s probably the most sharable content – because it’s fun, engaging and entertaining.

The movie company probably hate it. They shouldn’t – though maybe they should consider getting the name of the film on their backdrop – as that would maybe help with the branding of the film (since they don’t actually mention it in the interview).

Radio Station 1 – Movie Company 0

Update:
The video has now had over 2 million views worldwide. He’s just done an interview on NBC..

Update 2: the number of views are now over 3.5million.
Here’s an interview he did on Access Hollywood about it.

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