Radiodays Europe 2011 #rde11

The case is packed. I’ve got a pocket full of Danish Krone. And I’m off to Copenhagen for Radiodays Europe  2011.

It’s the first time I’ve been to this European conference, though I spoke at Radiodays Denmark a couple of years ago, and am very much looking forward to experiencing the hospitality of this fine city. In fact, there’s a particularly nice bar round the corner from Radio 100 where @jamescridland, @newsleader and others enjoyed a nice variety of local brews. I’m also looking forward to catching up witha couple of old radio friends including Ryan Seacrest’s Executive Producer, Dennis Clark who I last saw when Ryan broadcast his show from Capital FM’s studios in London in 2007.

I’m on a panel entitled “Imaging and Branding – from strategy to successful branding” along with a number of other producers and presenters from the USA and Europe. I’ll include some insight from BBC Radio 1 and 2 about how their strategy feeds into their production – and how it’s more than just imaging and promos.

There’s one thing I’d have liked to show – but time precludes – and it’s this film produced by the agency PHD Worldwide. It was designed to stimulate marketeers about what our young audiences want from brands. And it’s a real eye opener. Nik Goodman wrote about it on his blog a couple of weeks ago – but if you haven’t seen it – it’s worth a watch.

So, if you are coming to RadioDays, hopefully you’ll come and say hello – or maybe Skål


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