Absolute Radio – Behind the sound

Absolute Radio logo
Image via absoluteradio.co.uk

This week at the Radio Academy Promotion and Marketing Awards, Absolute Radio picked up another haul of awards.

Along with the Creative Gold Award, they won Best National On-Air Promotion (with Faces for Radio), Best On-Air Sponsorship (for Baddiel and Skinner) and Best On-Air Imaging. This adds to the bronze award they picked up at this year’s Sony Radio Awards for Best Station Imaging.

A couple of weeks ago at the Broadcast Symposium 2010 in Nuremberg, I presented a session on Station Imaging in the UK, which featured a video with Absolute Radio’s Creative Director Vince Lynch.

Take a look now behind the thinking of what makes the sound of Absolute Radio.

You can hear more about this year’s awards on Steve Martin’s Earshot blog here.

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