This week at the Radio Academy Promotion and Marketing Awards, Absolute Radio picked up another haul of awards.

Along with the Creative Gold Award, they won Best National On-Air Promotion (with Faces for Radio), Best On-Air Sponsorship (for Baddiel and Skinner) and Best On-Air Imaging. This adds to the bronze award they picked up at this year’s Sony Radio Awards for Best Station Imaging.

A couple of weeks ago at the Broadcast Symposium 2010 in Nuremberg, I presented a session on Station Imaging in the UK, which featured a video with Absolute Radio’s Creative Director Vince Lynch.

Take a look now behind the thinking of what makes the sound of Absolute Radio.

You can hear more about this year’s awards on Steve Martin’s Earshot blog here.