So a creative challenge has been thrown down by my friend Steve Martin via this month’s  Earshot Creative Review.

Aside from anything else, it’s a great listen. I don’t think I’ll be able to find an opportunity to get a cow noise in my curent campaign for the BBC Proms. But did manage to get loads of cows in a promotion on Red Dragon FM back in 2000. The station’s sonic logo even featured a cow for the duration! This was a time when we were allowed to do crazy promotions, free form scripts and have fun.

Here it is: