I’ve just watched the first half of the World Cup match between Spain and Germany and was listening to the alternative commentary by Chris Moyles for the Spain v Germany match.
This was a really clever idea (though shame it wasn’t on Freeview). Clever use of radio talent to provide something extra. This was squarely aimed at Radio 1 Chris Moyles fans. And it wasn’t really commentary. It was Chris doing what he normally does – with most of his audio props. It’s not something you’d necessarily watch if you were a real footy fan – but for someone with passive interest, this was great.
I noticed the BBC did something similar for F1 coverage last year – with a CBBC aimed alternative commentary. It was another way of extending the output to new audiences.
Of course, not everyone is a Moyles fan. But this was a really clever (and entertaining idea). Hopefully it won’t be a one off.