Last year, I remember being fairly lukewarm to the coverage online and on air for Capital FM’s Summertime ball.
This year they turned up the heat.
Everything about this year’s show was bigger and better. But in particular, how they interacted with the audience in the build up to the day.
Twitter was alive with #stball tweets all day. In fact – at one stage the event was trending in Twitter’s Top 10.
Capital kept listeners up to date with everything backstage, featured loads of user generated pictures, and threw up loads of videos from the performances the next day.
And most impressively, used new technology such as Radio DNS to keep my iPhone app and Pure Sensia up to date with images from the show – and additional information too.
Having worked on shows like this in a past, I know the enormous effort this sort of thing requires. Looks like Capital pulled out all the stops – and it showed.
And this video from DJ Earworm was a nice touch too. He’s the guy who did the clever United States of Pop Mashup in 2009.