Finally, one of my projects has been nominated for a Sony Award. For those who don’t know – the Sony Radio Academy Awards have been going for 28 years now – and celebrate the best of UK radio – from stations to presenters to producers and programmes. I’ve been part of a couple of winning entries including Lights Out London for Capital FM a few years back , but this one is purely production.
My work on the campaign for BBC Radio 3’s Composers of The Year Campaign has been shortlisted in the Best Promotional / Advertising Campaign category. And it’s up against some pretty big names too.It’s good to see 95.8 Capital FM get some nominations again this year – even if it means up against my friend Arden Hanley for his “Jingle Bell Ball” campaign. And there seems to be no stopping Jack FM too – produced by Joe Thomas. There are also entries from the BBC World Service and Real Radio too. So it’s a wide and varied field.
The Radio 3 campaign supported a very visual TV campaign which ran on TV last year. The challenge was to get across the key idea of stepping out of the “mundane” into a world where you could lose yourself in music. Here’s one of the TV trails:
These awards can be quite frustrating for a producer though as you don’t often get to hear the other entries you’re shortlisted against. So – in the spirt of sharing, I’m posting the audio from my radio campaign entry here.
Here’s Jack FM’s entry (thanks Joe):
If the other producers read this – please feel free to send me yours too and I’ll post them here too. That way – we can showcase some truly great (and very different campaigns).
[All audio (c) BBC. We acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purpose of review].