A clever example of using existing content re-purposed to create a TV ad.

The ad, commissioned by ARN, the Australian Radio Network, features audio from previous interviews by Kyle and Jackie-O. Lip synced to the audio and shot in a stylish “studio” set, but keeping the content at the heart of the message.

This is an ad that shows that the “biggest stars talk to us”. And whilst the red carpet visuals may be a little over simplistic, it’s a simple message delivered with visual flair.

What it does show is that shooting a commercial for a radio station in an actual radio studio may not cut it these days – but take the key ingredients – the talent, the branded microphones and a nice clear logo – and you are half way there.