Mashing it Up – XFactor Style


A nice video landed in my Facebook inbox this evening via my friend Kirsty Mullan who is the Entertainment marketing manager at ITV. It’s for the new series of the X-factor.

They’ve used a technique much popular in radio by the likes of David Konsky at 2DayFM and also by DJ Earworm. Instead of simply taking the biggest hits around, they’ve taken clips from some of the 33 number ones songs that the XFactor has produced over the years. It’ll be used on TV (and  I’m guessing on radio adverts too) in the coming weeks.

To celebrate a decade of the X Factor ITV have created the Ultimate X Factor Mash Up. Using a selection of hits from artists discovered on the show over the years to create an infectious medley.

See what you thing of the result. Oscar Carriss, head of creative at ITV and remixer / DJ Robin Skouteris are the guys responsible – and I’m guessing it’ll be a big hit too.

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