What A Wonderful World

David Attenborough It's a Wonderful World
Picture from http://blog.everythingdinosaur.co.uk

How do you celebrate talent? Talent behind the mic. Or in front of a camera.

How do you do that when that talent has been associated with your channel, your brand, your station for almost 50 years?

Sir David Attenborough has been associated with the BBC since 1952. First as a producer, then as controller of a TV channel, and since the 1970s, a presenter of some of the most amazing wildlife programmes ever broadcast.

To many, including me, he is the voice of wildlife, almost the voice of the planet.

This trail broadcast tonight before the final episode of Frozen Planet. It associates him with the BBC, with wildlife TV and with quality. It’s beautifully edited too by the team at Red Bee Media.

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