Utilising User Generated Content

Photo (C) Metro
Here’s a fantastic example of using user-generated content to make a really interesting looking TV spot for BBC Radio 1’s Teen Awards. It’s a simple idea – but executed really nicely.

Vodpod videos no longer available.

There’s a little more background on the Earshot Creative review blog here.

I think there are huge opportunities for making great sounding, highly effective promos and imaging using this method. There are countless examples online of contests where bands have let fans download elements from their songs to create alternative mixes. There are also examples of online games where fans can “create” their own programme trails – like this one for the BBC’s Doctor Who from a few series back.

So – how about someone publishing some imaging elements online and giving their listeners the chance to create the idents for the station. Just imagine the creative treats that might emerge.

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