I remember writing, back in June, about 95.8 Capital FM’s Summertime Ball. My conclusion was that the event was great, but the online coverage were pretty average.
This weekend, they ramped it up 1000 per cent – and gave a pretty much perfect example of how this sort of event can live and breathe online and on air.
If I’d been a listener getting ready to go to the ball, there was pretty much everything I’d have wanted. From online travel guides, to background on all the artists. And as the weekend arrived, the content ramped up too.
From their YouTube channel, there was this clever preview of the stage going up:
And as the event progressed, all the backstage interviews arrived here too. From Ne-Yo to JLS, to the most viewed at present – Miley Cyrus.
But my favourite part was the online blog, and more impressive – the Twitter update feed. This gave a really interesting insight into the whole event, from the buildup to what was going on backstage. Even the iPhone app had photos and content updated on it throughout the evening – great for listeners on their way home listening to the station.
And from the look of it – the listeners enjoyed it too.
As the promos said last night – “only Capital could do an event like this” It was big. It was in your face . And it was 2 sell-out nights at the O2.
Nice one Capital.