The new look and sound to ITV

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It’s always a big day in a radio station’s live when the new station sound arrives on air. Mostly for the on air and production team. For the listeners, it’s often a big change as the audio furniture, around something that many simply listen to, has changed. Sometimes it’s a huge change. More often than not its a more subtle one.

When a TV station changes it’s branding, the look is often more radical. Think of when BBC One changed from the balloons to the current suite of circular idents. A big change of look and sound. The same will happen soon across all BBC channels – and it’s interesting to see how important the sound of the idents is compared with the look. Often, it feels like its more of an afterthought.

Today, the ITV network has changed the way it looks and sound on air.

Take a look

What I particularly like is that there is a pretty distinctive audio identity on most of these idents. It’s a three note theme that blends within the music. Whilst an esoteric blend of audio themes does complement a visual identity, such as that of Channel Four, for me, a more distinctive sound that adapts and matches with the visual look always helps to enhance the overall branding.

You can find out more background on the ITV rebrand at the iMediamonkey blog

It’s Showtime

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It’s officially the countdown to Christmas as the TV channels in the UK all showcase their wares for Christmas.

Every year, the channels try to find ever more inventive ways of showcasing the vast array of content available. Last year, BBC One had a singing and dancing spectacular – and loads of Christmas Jumpers. And BBC Two had this wonderful animation.

This year, it’s down to a vast array of BBC One talent again – in a really nice concept called “It’s Showtime”. It’s down to Rob Brydon to gather together an all-star cast for the biggest show of the year. In the trail, we see stars like Mrs Brown and the cast of BBC One shows “Call the Midwife” and “Outnumbered” alongside some iconic stars of the channel (including the TARDIS and Del Boy’s van). There’s also people like David Walliams, Miranda Hart, Matt Smith, Lee Mack, Strictly Come Dancing’s Craig Revel Horwood, and the cast of EastEnders.

Here’s Part 1

And here’s Part 2

It’s a really fun concept – probably a nightmare to organise – which really shows the sense of fun that BBC One gathers together for Christmas. And nice to see it backed up with some great clip based trails too..

It’s good to see that the BBC can still surprise and entertain with all the distractions of the past few months. It was created by Rainey Kelly Campbell Roalfe/Y&R and commissioned by Aoife Liyanage and the team at BBC Creative Marketing.