All songs sound the same, right?

Image - Eflon on Flickr (CC)
Image – Eflon on Flickr (CC)

I just came across this on Buzzfeed. It’s by the Australian comedy band, Axis of Awesome. And maybe it might lead to a music promo idea for someone.

Now, whilst it’s true that all these songs follow the same chord pattern in some way, it’s probably just that chord pattern has a nice progression and is pretty nice sounding to listen to.

But I guess you could use it as the source list for a clever series of music promos if you wanted to. Or maybe Magic 105.4 should mine this for another TV ad..

Bieber FM – No Thanks..

Photo from

Here in the UK, Manchester’s Key 103 has taken a break from playing non stop Gaga/Bieber/Perry to become TakeThat103 for one day only to celebrate the band’s return to the city 16 years since they last played there.

You can read all about it here in more detail on the UK’s Radio and Marketing blog.

“Flipping format” is nothing new to the UK. Before becoming Glide FM, Oxford’s FM 107.9 became Glee FM. And in the US, stunts like this happen all the time .

In Australia, they do it a different way – creating pop up radio stations to celebrate specific days or events – such as ABC Woodstock (to celebrate the 40th anniversary of Woodstock) or ABC Beatles (a weekend of documentaries to mark the 40th anniversary of the break up of the band).

Photo:AdamBowie on Flickr (cc)

The BBC did something similar last year with BBC Tennis – as Adam Bowie notes here.

When I worked in South Wales, we once even created an extra station for Red Dragon FM in Cardiff to support the first year of the staging of the Wales Rally GB. The station – Red Dragon Rally FM- ran as a separate station – taking Red Dragon programming overnight and flipping to rally news and background interviews with a more rock oriented music policy.

Let’s just hope no-one becomes Bieber FM

Radio and the Australian Floods

You will have heard about the flooding
in Australia
. Radio stations and networks such as
Australia’s ABC have played a crucial role in reporting this
disaster and bringing communities together. In fact, this blog from an abc station
sums up what they are going through to bring their
listeners the information needed. I was speaking with a young
Australian radio producer, Nic Kelly, via email the other day and
he said he was working on an audio piece that would run on a number
of stations. He shared it with me last night. This piece is running
on roughly 30 stations around the country in the breakfast time
slot tomorrow morning including the RadioWest, SEA FM and STAR FM
networks in Australia – as well as a station called HOT 100 in
Darwin and a few others too. Take a listen: It’s amazing how words
and sound can sometimes express emotion more than pictures ever
can. And if you feel moved to donate to the Flood Relief fund, you
can do so here at