James Stodd – Radio Producer
bbc
Consider Yourself One of Us – BBC 1 Christmas Trailer
What’s the best way to showcase the talent on your channel or station? Feature all of them in a trailer for your Christmas programming.
And that’s what BBC1 have done this year. You’ll be singing along..
BBC One’s Christmas 2011 trailer featuring Gregg Wallace, John Bishop, Gary Lineker, Len Goodman, Lee Mack, Guy Henry, Laila Rouass, Hugh Quarshie, Shane Richie, Shona McGarty, Ricky Norwood, Frank Skinner, Brendan O’Carroll, Tyger Drew-Honey, Ramona Marquez, Daniel Roche, Kevin Bridges, Sian Williams, Carol Kirkwood, Chris Hollins, Bill Turnbull, Matt Allwright, Lenny Henry, Tess Daly, Fiona Bruce, Alex Jones, Sunetra Sarker, Alexander Armstrong, Graham Norton, Julia Bradbury, Sir David Jason, Anne Robinson, John Torode, Nick Knowles, June Brown, Matt Smith, Karen Gillan, Michael McIntyre and Sir Bruce Forsyth
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Educating advertisers: avoiding the “creative abyss”.
Photo by James Stodd on Instagram
Does radio really suffer from a “creative abyss”? Are there a lack of ideas? (hence the tenuous light bulb reference..)
Long time radio commercial producer John Mountford, from commercial production house JMS thinks so.
You can read his blog post here .
In the post he says;
I believe the progressive devaluation of radio creativity is in great part down to the radio industry itself. Whereas it should be actively encouraging creativity, its own systems run directly counter to this.
I have often worked alongside some huge advertising agencies. Some of them “get” radio and some don’t. And their “big ideas” (often TV based to tie in with big TV campaigns) aren’t necessarily always big enough for radio. We normally help them get to a good place – it’s a bit of a collaborative process.
We make great efforts to help these agencies to understand radio, and also the uniqueness of BBC radio. A snall number of the people I meet admit they don’t listen to radio at all. So education in what’s special about radio is often needed.
We bring them in for creative sessions, take them into the radio networks to see how radio is actually created. It’s a two way process, and needs to be collaborative. But with persistence, it can pay off too.
In answer to John; I feel your pain – particularly with some smaller scale local advertising.
Stations are to blame in this – but sometimes it’s down to a lack of understanding by advertisers. There is a need for radio stations to educate their clients, and it seems the RAB are doing a lot to assist in this area.
But it’s down to educating sales teams too. And if they don’t have a love for the medium – we’re stuffed.
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Utilising User Generated Content
Photo (C) Metro
There’s a little more background on the Earshot Creative review blog here.
I think there are huge opportunities for making great sounding, highly effective promos and imaging using this method. There are countless examples online of contests where bands have let fans download elements from their songs to create alternative mixes. There are also examples of online games where fans can “create” their own programme trails – like this one for the BBC’s Doctor Who from a few series back.
So – how about someone publishing some imaging elements online and giving their listeners the chance to create the idents for the station. Just imagine the creative treats that might emerge.
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- Engage or Die – user generated content and social media (austinatibile.wordpress.com)
- How User-Generated Content Is Changing SEO (bjconquest.com)
- Leveraging User Generated Content For Search Engine Optimization Part 2 (convonix.com)
