Television

Boom! The New Capital FM Breakfast Show Ad

95.8 Capital FM just send me this on Twitter – the new advert for the newly relaunched Capital Breakfast Show. It’s a variation of their music brand video – but as well as the core artists they play, it also features the new breakfast show hosts. And the artists they play are all “endorsing” up breakfast and the presenters.

Earlier in the day, someone shared a link to the updated TV advert for the rest of the Capital FM network. And as before, there are regional variations for the different markets.

What I like about both of these is the consistency. They are updated versions of the advert they used last year to promote the launch of the Capital FM network. I wrote about that last January. They have taken a seemingly simple idea and they have stuck with it – adapting it and freshening it up – but not tempted to change it or go for something new.

It’s pretty rare in marketing for brands to have the bottle to keep things consistent – there are always tweaks, whether to a logo or a creative idea. Strong, simple ideas always work well. Just look at the ad campaigns for Go Compare or We Buy Any Car Dot Com. Whilst they may be annoying, they are annoyingly catchy.

Dave Berry and Lisa Snowdon - hosts of 95.8 Capital FM Breakfast

What the team at Global have done is take an idea that imprints the names of the artists at the centre of everything they do. They use them to endorse the station. They use them to promote their big events. And they now have used them to promote their biggest show. And judging by what I heard this morning, this show aims to be a big hitter. The mix of music, humour and energy was pretty much perfect this morning. News was punchy, travel was quick and on target. And they had the fastest “Pay Your Bills” execution I’ve ever heard anywhere.

Boom! – the breakfast wars are back on..!

Related articles

• Dave Berry to take over from Johnny Vaughan as host of Capital FM breakfast (independent.co.uk)
• Johnny Vaughan leaves Capital FM (guardian.co.uk)
• Johnny Be Good (and his Jingles weren’t that bad either) (jamesstodd.com)

BBC2 Christmas Animation

BBC 2 CHRISTMAS. IMAGE (C) BBC

I’m now feeling more Christmassy having seen the new animations for BBC2′s Christmas idents. The Jack Frost character seems to have been thawed out and replaced by scenes from an animated town.

The idents, created by Red Bee Media with 15 Badgers feature a number of iterations including “Turkey” and “Scientist”. They are slightly off the wall, but have a real sense of fun to them. I particularly love the intricate sound design and little design details in the animation – the sort of idents that you’ll see loads more in every time you watch.

Take a look and see what you think.

Related articles

• My TV Christmas Cracker: The Gruffalo’s Child (guardian.co.uk)
• Anti – Christmas: Christmas on E4 (jamesstodd.com)

What A Wonderful World

Picture from http://blog.everythingdinosaur.co.uk

How do you celebrate talent? Talent behind the mic. Or in front of a camera.

How do you do that when that talent has been associated with your channel, your brand, your station for almost 50 years?

Sir David Attenborough has been associated with the BBC since 1952. First as a producer, then as controller of a TV channel, and since the 1970s, a presenter of some of the most amazing wildlife programmes ever broadcast.

To many, including me, he is the voice of wildlife, almost the voice of the planet.

This trail broadcast tonight before the final episode of Frozen Planet. It associates him with the BBC, with wildlife TV and with quality. It’s beautifully edited too by the team at Red Bee Media.

Related articles

• TV Review: Frozen Planet (blogcritics.org)
• Discovery Channel to air all 7 episodes of ‘Frozen Planet’ series (latimesblogs.latimes.com)