For radio imaging readers, it’s worth checking out the new sound of BBC Radio 1. On air since the beginning of April, there’s a new punchiness to the sound – and the station has a real feel of energy and progression to it – particularly in the new shows in the afternoon.
Dan Mumford, Radio 1′s Station Sound head worked with the team at Pure Jingles in the Netherlands to create a new sonic identity to the station. And what’s interesting is the way the team at Pure Jingles work.
Dan tells me they initially worked on a ton of music beds in loads of different styles. These then get passed to another producer in another studio who decimates the tracks, creating short burst of musical energy – often unlike the original track. These music elements then get thrown to the next studio where the audio mangling happens to the Voiceovers – giving them a final set of idents.
I love this idea of collaborative production – it seems very different from the production process I came across when working with companies such as Wise Buddah and Groove Addicts years back. They have a completely different (and equally valid) way of working. But for Radio 1′s sound, this new way is certainly a fresh approach.
The new imaging sound also includes 2 new station voices. Both have been discovered by the station rather than through traditional ways of going through agencies etc. The Female voice was discovered whilst auditioning for a TV show, and the new male voice was found through the annual search for the voice of the awards session at the the Student Radio Association annual conference.
Even if Radio 1 isn’t your bag – you can check out a montage that Dan created of the station sound here.
And there’s another montage of some more of the imaging on the Pure Jingles website.
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