Twitter is taking brands – whether commercial, radio, or celebrity – to a whole new level. It allows consumers or “fans” to get something extra. Some of it is an interesting insight into people’s lives and some is dull. But it certainly furthers the levels of interaction. In radio – loads of people are doing it. I learn what’s going on from Absolute Radio. I get the latest travel news from Southeastern trains. And I find out what the new big tunes are on BRMB via Tweets from Darren Lee.

In America, Ryan Seacrest has taken it to a whole new level. Not content with being on air in Los Angeles on KIISfm,  his show is  also syndicated across the country. Plus he does American Idol. And wherever he goes – he tweets. He’s great at interacting with his followers. And you get updates on all his sites as well. In short – he (and his team) – are masters of self promotion.

And if you’re as well known as Seacrest – why not join up with one of your other Twitter chums like Ben Stiller  – to up the number of followers with a viral video?

Enjoy…